Zebra Technologies Corporation, a global leader in digitizing and automating frontline workflows, announced it has been recognized as a Major Player in the IDC MarketScape: Worldwide Retail Promotions Management 2024–2025 Vendor Assessment report. According to the report, “Zebra offers a directed view of markdown optimization for the retailer. The solution effectively enables markdown price points and optimizes markdown depth, especially across other promotions and price points for similarly priced products.”
“Zebra Technologies is a Major Player in this IDC MarketScape,” said Ananda Chakravarty, Research Vice President, Retail Merchandising and Marketing Analytics Strategies, IDC. “The ongoing challenges of today’s retail space make Zebra Workcloud Demand Intelligence Suite a reliable and functional management tool for strong and thorough price optimization.”
Zebra’s Lifecycle Pricing promotions management solution is part of its Workcloud Demand Intelligence Suite which leverages supply chain, labor, and inventory data algorithms to enable accurate forecasts and analyze demand. This suite allows retailers to anticipate consumer trends and other factors to make informed decisions that drive revenue and customer satisfaction.
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“We are excited to be named a Major Player as we believe this recognition affirms our continued investment in innovative software solutions to help our customers solve their most challenging use cases,” said Matthew Guiste, Global Retail Technology Strategist, Zebra Technologies. “Zebra’s Workcloud Demand Intelligence Suite enables retailers to boost profitability, minimize markdowns through AI and machine learning, and make smarter decisions with intelligent forecasting and analysis tools.”
As the industry continues to tackle explosive e-commerce growth, Zebra’s Workcloud Demand Intelligence Suite enables retailers to effectively anticipate demand, plan responsively and execute seamlessly across digital and physical channels. Additionally, the solution enables a swift assessment of the anticipated impact of promotions on various business aspects such as sell-through, revenue, profitability, and other critical metrics.
The report also noted, “Zebra offers a directed view of markdown optimization for the retailer. The solution effectively enables markdown price points and optimizes markdown depth, especially across other promotions and price points for similarly priced products. Zebra can automate custom markdowns based on produce rules and entire categories as needed, making it easier for fashion retailers.”
SOURCE: Businesswire