Saturday, November 23, 2024

Automobili Pininfarina Expands Presence in North America

Automobili Pininfarina has expanded its US presence with the appointment of two new retail partners in key locations. Newport Beach Automotive Group in Orange County and Lake Forest Sportscars in Chicago will be responsible for the sale of the award-winning new Battista pure-electric hyper GT, which enters production in Italy from spring 2022.

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Handcrafting of Automobili Pininfarina’s pure-electric hyper-GT set to begin in Italy early in 2022, with first deliveries to customers in the US and worldwide planned this year

Automobili Pininfarina has now secured nine retail partners in North America, with the latest appointments made following a highly successful previous year in the US for the brand. In summer 2021, the ultra-exclusive Battista Anniversario made its physical world premiere appearance during the famous Monterey Car Week. All five examples of the pinnacle model in the Battista portfolio were sold during the event, underscoring a successful programme of events for the world’s first pure-electric luxury car company.

North America is one of the most important markets in Automobili Pininfarina’s retailer network strategy. The nine world-class retail partners in the US and Canada complement the company’s 16 other retail partners worldwide, with ten based in Europe and a further six across the Middle East and Asia Pacific. All Automobili Pininfarina retail partners have extensive track records in managing the sales and service of the most exclusive and luxurious vehicles in the world, with Automobili Pininfarina’s dedicated brand representatives at each site providing exceptional personal service and attention to detail for the Italian marque’s discerning clientele.

Per Svantesson, Chief Executive Officer, Automobili Pininfarina, said: “I am delighted to announce the expansion of our retail partner network in North America, with the appointment of two new partners in strategically important locations. California is home to many of our existing and future clients, with many already pioneering the adoption of pure-electric, zero emission cars of all kinds. Battista now sets a new benchmark for the desirability and performance offered by an electric car. With our new partner location in Chicago, we have established an important brand presence between the US east and west coasts. We are excited for clients to experience our brand across our network as we prepare to begin deliveries of the incredible Battista hyper-GT this year.”

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