NielsenIQ (NIQ), a global leader in consumer intelligence, is proud to announce its strategic collaboration with SPAR International BV, enabling the integration of NIQ Spaceman services. NIQ will offer its space management services to SPAR country organizations worldwide, with the goal of improving the market position of all partners of the retail organization.
SPAR is the world’s largest voluntary group of independent retailers and wholesalers working together under the SPAR brand. The group comprises more than 13,984 stores in over 48 countries. SPAR International BV is responsible for developing the worldwide SPAR network and for increasing the competitiveness, productivity and profitability of its retail and wholesale partners.
The NIQ Spaceman suite enables an integrated, automated planogram process with various modules to support customer needs, analyzing planogram performance and capabilities to make the best merchandising decisions. Integrating planogram data with replenishment and other business systems streamlines daily operations and increases efficiency.
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“This collaboration is an exciting opportunity for us to support all SPAR country organisations in optimising their shelf space and driving growth in different markets. Thanks to our experience working with selected partners in the past, we have successfully driven growth through effective space management strategies.” Simon Trott, Analytics Leader, NIQ
As assortments and customer preferences are constantly changing, technology plays a crucial role in creating planograms. NIQ Spaceman is used in 79 countries by over 2000 FMCG and non-FMCG manufacturers and retailers worldwide. Using this software has helped NIQ’s customers increase their sales by 10-35%, optimize their assortment and reduce their inventory by 10-30%.
“We are delighted to be working with NIQ to provide our global country organizations with access to this solution. NIQ Spaceman’s innovative software enables our partners to harness the power of data-driven insights and make informed decisions about space allocation, layout and product placement. This collaboration underlines our commitment to our partners in providing innovative solutions that drive their success.” Tom Rose, Head of Operations , SPAR International.
SOURCE: Businesswire