Harris Williams, a global investment bank specializing in M&A advisory services, announces it advised Unleashed Brands, backed by founder Michael Browning, management, and a group of private investment firms, on its strategic partnership with Seidler Equity Partners (SEP). Unleashed Brands is the world’s first youth enrichment franchise platform that includes category-leading brands Urban Air Adventure Park, Snapology, The Little Gym, XP League, Class 101 and Premier Martial Arts. The transaction was led by Ryan Budlong, Brent Spiller, Zach Ledwith, Ted Casey and Robert Mazzanti of the Harris Williams Consumer Group.
“Unleashed Brands is a highly unique franchise platform in the childhood enrichment sector that has experienced tremendous growth since its founding. We could not be more honored to have partnered with a visionary like Michael and the entire Unleashed Brands team,” said Ryan Budlong, a managing director at Harris Williams.
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“Unleashed Brands is a best-in-class franchising platform, and this transaction extends our deep track record in franchising, childhood enrichment, and education. We look forward to many more successful transactions in these sectors,” said Brent Spiller, a managing director at Harris Williams.
Unleashed Brands was founded to curate and grow a portfolio of the most innovative and profitable brands that help kids learn, play, and grow. Over the last 10 years, the team at Unleashed Brands has built a proven platform and know-how for scaling businesses focused on serving families by providing fun, engaging, and inspiring experiences that help children become who they are destined to be.
Unleashed Brands was previously backed by a number of private investment firms, including Mantucket Capital (Mantucket), MPK Equity Partners, and AHR Growth Partners. Mantucket is a private investment firm with over $3 billion of capital under management, with experience investing in both emerging and mature businesses across multiple sectors.
SOURCE: Businesswire