PlantX Life Inc., the digital face of the plant-based community, operating a one-stop shop for plant-based products, is pleased to announced that it will acquire the online domain www.veganessentials.com, and certain associated intellectual property and assets.
“Known for great prices, the largest selection, fast service, and worldwide shipping, Vegan Essentials has built a strong reputation throughout the vegan community as an online superstore”, said PlantX Chief Executive Officer, Lorne Rapkin. “Historically, the e-commerce store has stocked over 2,100 different cruelty-free items representing one of the largest selections of plant-based cheeses, meats, treats and more in the United States”. Vegan Essentials was awarded best online vegan store from 2005-2018 and best online vegan grocery from 2018-2021, by VegNews Magazine.
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“The acquisition is expected to build upon and complement the significant portfolio of e-commerce websites at PlantX which serve the plant-based community”, said PlantX Chief Marketing Officer, Alex Hoffman. “PlantX expects to provide existing content and promote existing products, through this domain name, with limited investment of incremental employees or infrastructure”.
“It is a testament to our significant progress, in just two years, that we are able to acquire the oldest and one of the most established domains in the vegan space”, said Lorne Rapkin. “The veganessentials.com domain performs extremely well with organic search due to its strong brand name and comes with an extensive customer database. Adding this to our e-commerce portfolio will help broaden our presence and enable us to attract and better serve customers. We are eager to add this valuable domain to our operations, bringing it all under one house”.
Pursuant to the terms of an asset purchase agreement dated September 18, 2022 between the Company, PlantX Lifestyle USA Inc. (“PlantX USA”), Veji Holdings Ltd. (CSE: VEJI)(OTC: VEJIF) (“Veji”) and Veji’s wholly-owned subsidiary, Veg Essentials LLC (“Essentials”), the Company will acquire, through its wholly-owned subsidiary, PlantX USA, the online domain veganessentials.com together certain associated intellectual property and associated assets from Veji and Essentials for an aggregate purchase price of C$900,000 (the “Acquisition”). The purchase price will be satisfied by (i) cash in the amount of C$150,000 and (ii) the issuance of 1,071,428 post-Consolidation (as defined herein) Common Shares (the “Consideration Shares”) at a deemed post-Consolidation issue price of C$0.70 per share. The Consideration Shares are subject to a four-month hold period in accordance with applicable Canadian securities laws and the policies of the Canadian Securities Exchange.