Volta Inc an industry leader in commerce and people-centric electric vehicle (“EV”) charging, and Tanger Factory Outlet Centers, Inc., a leading owner and operator of upscale open-air outlet centers, announced a plan to install dynamic Volta charging stations at Tanger locations in nine markets throughout the U.S., unlocking two new geographies for Volta and expanding reach in others. The partnership is expected to grow in the coming months.
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Providing shoppers with access to a mix of DC Fast and L2 charging solutions, Volta’s deployment plan will provide seamless, universal, and reliable charging tailored to Tanger shopper characteristics. The partnership is another milestone in Volta’s ongoing work to connect clean miles to commerce and Tanger’s commitment to building a more sustainable future through innovative, customer-driven experiences and amenities.
“Our intelligent charging network converts deep behavioral insights into dollars while bringing convenient, reliable charging to places where people already spend time,” said Scott Mercer, Founder and CEO of Volta. “Reducing carbon emissions while putting drivers and customers first is core to both of our companies’ missions, which is why our collaboration with Tanger is a natural fit.”
With eye-catching charging stations located near the entrances of premier commercial properties, Volta’s network is among the most utilized in the U.S. Through its dynamic, 55-inch dual digital screens, Volta provides an advertising and communications platform that accelerates EV adoption, attracts customers to retail locations, and allows brands to reach shoppers seconds before they enter a store to make a purchase. Volta Media™ offers advertisers a full-screen experience that complements their media plans and has demonstrated increases in awareness, consideration, and purchase intent.
Tanger will leverage this unique media functionality nationally, regionally, and locally as part of its forward-thinking, omnichannel marketing partnerships strategy.
“At Tanger, we are laser-focused on creating long-term value for our customers and retail partners while building strong, vibrant communities and a cleaner, healthier future for us all,” said Leslie Swanson, Chief Operating Officer of Tanger Outlets. “Our partnership with Volta will provide our customers with a high-value service as they shop while helping our retail partners attract new, loyal shoppers who are in search of a convenient charge. It will also allow our media partners to capitalize on Volta’s unique, eye-catching, and sustainable ad platform, further elevating how customers view, shop, and connect with Tanger’s brands.”
The addition of Volta stations at mass retail locations is proven to drive a higher frequency of visits from high-value shoppers with 60% – 70% greater spending power than the general visitor according to Experian Marketing Services data.