Albertsons Media Collective, the retail media arm for Albertsons Companies, Inc. debuted Collective TV, a solution that unlocks the combined value of retail media and TV, providing advertisers with a modern currency for targeting, measuring and optimizing campaigns across streaming, digital video and soon linear TV. “Advertisers need a smarter, more effective way to execute… Continue reading Albertsons Media Collective Launches Collective TV – Powered by First-Party Data, Closed-Loop Measurement, Shoppable Ads and Premium Inventory
Category: MarTech
Stingray Enhances Ambiance and Customer Experience with Samsung VXT
Stingray, an industry leader in music and video content distribution, business services and advertising solutions, proudly introduces its premier music and video content applications via Samsung VXT (Visual eXperience Transformation). As a premier global partner of Samsung VXT, Stingray is launching the VXT PIRS (Pre-Integrated Repeatable Solution) App – Stingray Music, Ultimate Trivia, Stingray Naturescape,… Continue reading Stingray Enhances Ambiance and Customer Experience with Samsung VXT
Cvent Acquires Reposite to Expand its Global Vendor and Supplier Sourcing Marketplace
Cvent, an industry-leading meetings, events, and hospitality technology provider, announced that it has acquired Reposite, an AI-powered online vendor and supplier sourcing platform. Reposite streamlines the meetings and event planning process with its curated database of more than 35,000 group-friendly offerings, robust request for proposal (RFP) creation tools, and AI-powered quote matching solutions. Thousands of… Continue reading Cvent Acquires Reposite to Expand its Global Vendor and Supplier Sourcing Marketplace
Clue Digital Appoints Michael Rosen as Global Chief Revenue Officer To Accelerate Growth and Global Expansion
Clue Digital, a leading media agency and data platform, announced the appointment of Michael Rosen as Global Chief Revenue Officer. Tasked with spearheading Clue Digital’s revenue growth and global expansion plans, Rosen’s appointment coincides with the launch of the company’s proprietary NPI (National Provider Identifier) Database. The database empowers healthcare brands across the United States… Continue reading Clue Digital Appoints Michael Rosen as Global Chief Revenue Officer To Accelerate Growth and Global Expansion
Supreme Optimization Unveils New Brand Identity and Website
Supreme Optimization, a leading global full-service life sciences marketing agency, is thrilled to announce the launch of its new brand identity and website. This significant milestone highlights the agency’s growth and dedication, reaffirming its commitment to enduring excellence and consistently meeting clients’ needs. Central to Supreme Optimization’s success is an unwavering commitment to delivering premium… Continue reading Supreme Optimization Unveils New Brand Identity and Website
DanAds to boost innovation and productivity in retail media with SAS marketing and advertising technology
DanAds, a global leader in advertising technology, is excited to announce a new collaboration with SAS® advertising and marketing technology to transform advertising within the retail sector. This effort will combine SAS’ powerful ad server, SAS 360 Match, with DanAds’ self-service platform to deliver a singular, market-ready offering designed specifically for retailers. SAS, a leader in… Continue reading DanAds to boost innovation and productivity in retail media with SAS marketing and advertising technology
Sarah Esteverena Joins TMA Systems as Chief Marketing Officer
TMA Systems, a world-class provider of advanced Computerized Maintenance Management Systems (CMMS), Enterprise Asset Management (EAM), and Calibration Management Software (CMS), announced that Sarah Esteverena has joined as Chief Marketing Officer effective immediately. She will serve as a member of the leadership team, reporting directly to Mark Simner, CEO. Prior to joining TMA Systems, Sarah… Continue reading Sarah Esteverena Joins TMA Systems as Chief Marketing Officer
International Airport to Integrate 3CLogic with Deployment of ServiceNow Customer Workflows to Optimize CX
3CLogic, the leading Conversational AI and Contact Center solution for ServiceNow®, announced its selection by a European airport and travel retail group serving millions of passengers annually. The decision comes in response to the organization’s need to centralize its operational workflows and customer engagements to meet its passengers’ and internal clients’ increasingly more complex needs.… Continue reading International Airport to Integrate 3CLogic with Deployment of ServiceNow Customer Workflows to Optimize CX
Jeff Licciardi joins PlusMedia To Build Integrated Growth Engine
Jeff Licciardi was introduced as VP, Growth for PlusMedia, LLC, a fully integrated marketing company dedicated to closing the offline to online customer loop. Reporting to newly hired President Scott Shamberg, Jeff will lead efforts across sales and marketing with a focus on accelerating PlusMedia’s marketplace presence and establishing new client relationships. Scott said, “We… Continue reading Jeff Licciardi joins PlusMedia To Build Integrated Growth Engine
Hotwire Announces Global AI Innovation Team for Consultancy & AI Product Suite
Hotwire, the global communications and marketing consultancy, launched its global AI Innovation team and first proprietary AI tool, GAIO.tech, that delivers unique insight into brand reputation, influence and recommendations by AI chatbots like ChatGPT, Claude, Gemini and Perplexity. GAIO.tech is the first in a series of AI technology and consulting solutions Hotwire will launch in… Continue reading Hotwire Announces Global AI Innovation Team for Consultancy & AI Product Suite