With a 20 year career in producing data-driven solutions for clients at Amazon Ads and Teads, Mary Pat Simpson will usher GlassView into its next phase of expansion GlassView, the inventors of AI NeuroPowered Media, announced the appointment of Mary Pat Simpson as VP, Client Partnerships. Simpson will be responsible for developing commercial partnerships and growth to drive… Continue reading GlassView announced the appointment of Mary Pat Simpson as VP, Client Partnerships.
Category: MarTech
Clootrack selected by PointClickCare as their Unified CX Analytics Platform
Clootrack, an AI-powered customer experience analytics platform, is pleased to announce that PointClickCare, a leading healthcare technology platform enabling meaningful care collaboration and real-time patient insights, has selected them as their unified customer experience platform. Clootrack helps organizations like PointClickCare process vast amounts of unstructured data and conduct real-time analysis to revolutionize its approach to CX analytics. By… Continue reading Clootrack selected by PointClickCare as their Unified CX Analytics Platform
Criteo Collaborates with Microsoft Advertising to Drive Retail Media Growth
Criteo, the commerce media company announced a strategic collaboration with Microsoft Advertising to bring Microsoft Advertising’s extensive demand to Criteo’s global network of 225 retailers. Microsoft Advertising also intends to work with Criteo as its preferred onsite media partner, extending Criteo’s monetization technology to Microsoft Advertising’s retailer clients, creating an even more unified retail media ecosystem.… Continue reading Criteo Collaborates with Microsoft Advertising to Drive Retail Media Growth
NielsenIQ (NIQ), by integrating Consumer Panel and Retail Measurement data into the NIQ Discover platform, brings the power of a connected user experience to life.
NielsenIQ (NIQ) announces the launch of an integrated user experience for its global consumer panel customers. This delivers the “Full View” of Retail Measurement and Consumer Panel data in a single platform, NIQ Discover. With a focus on further improving the customer experience, the Discover platform leverages a new cloud-based architecture and aggregation engine that… Continue reading NielsenIQ (NIQ), by integrating Consumer Panel and Retail Measurement data into the NIQ Discover platform, brings the power of a connected user experience to life.
Why Bounce Rate For Your Website Is Bad & How to Fix It in 4 Steps
Studies reveal that an average human’s attention span is less than 10 seconds. If you run a business or have a product to sell, that 10 seconds is your biggest competitor. People will leave your website if it doesn’t satisfy their intent. This is exactly what the bounce rate for website is about. Now, there… Continue reading Why Bounce Rate For Your Website Is Bad & How to Fix It in 4 Steps
Healthcare Media Trailblazer Ray Rosti Named President, Klick Media
Klick Health announced that healthcare media veteran Ray Rosti has been named President, Klick Media. The agency’s Chief Operating Officer, Greg Rice, said that Rosti’s proven innovative approach and deep understanding of digital strategies made him the perfect candidate for the new role as Klick continues to expand and enhance its media capabilities. “We are… Continue reading Healthcare Media Trailblazer Ray Rosti Named President, Klick Media
Ansira Acquires BrandMuscle and SproutLoud
Ansira Partners, Inc. (“Ansira”), an independent global marketing technology and solutions company with proprietary channel, website, and advertising technology platforms, announced the acquisition of BrandMuscle and SproutLoud, two leading channel partner marketing companies that, like Ansira, work with clients in distributed ecosystems. The acquisitions bring together best in class talent and platform technology into one entity. “Understanding the swiftly… Continue reading Ansira Acquires BrandMuscle and SproutLoud
Pepper and UniPro Foodservice Announce Expanded Partnership To Drive Growth for Foodservice Suppliers in eCommerce Digital Ads Program
Pepper, the industry-leading eCommerce platform, and UniPro Foodservice, the largest foodservice distribution cooperative in the United States, are excited to announce an expanded partnership to provide its Members and suppliers with access to new digital marketing channels to drive direct growth with our member’s operators. This joint program will enable suppliers to run targeted demand… Continue reading Pepper and UniPro Foodservice Announce Expanded Partnership To Drive Growth for Foodservice Suppliers in eCommerce Digital Ads Program
Groupm And Incremental Partner To Power The Next Generation Of Retail And Integrated Media Planning, Optimization, And Measurement
GroupM, WPP’s media investment group, announced a strategic partnership with Incremental, a leading provider of neutral retail media solutions. The partnership furthers GroupM’s integrated commerce media offering by incorporating Incremental’s retail media forecasting, planning, and measurement capabilities into Open Media Studio — the end-to-end media delivery platform built by Choreograph and available to GroupM teams… Continue reading Groupm And Incremental Partner To Power The Next Generation Of Retail And Integrated Media Planning, Optimization, And Measurement
Instacart Makes Youtube Ads Shoppable For CPG Brands
Instacart, the leading online grocery platform in North America, announced that it is extending its first-party retail media data to YouTube, driving even more shoppable reach for its advertisers. Select brand partners will be able to inspire and convert consumers watching YouTube directly to purchase for same-day delivery. The new capability builds on Instacart’s successful Instacart-powered… Continue reading Instacart Makes Youtube Ads Shoppable For CPG Brands