Digital advertising is a method of distributing products or services to relevant target audiences. By persuading a large number of people through the medium...
What challenges did the Covid-19 pandemic pose for your team?
EC-PR was already a virtual agency, so lockdown presented no new operational challenges. However, the...
Hi Heather, could you tell us about your journey in MarTech?
I started my career working in channel programs and marketing for big-brand tech companies...
Digital advertising has embraced programmatic capabilities at a rapid pace to bring more efficiency, yet fragmentation and lengthy, manual processes are holding back further...