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Digital Advertising: A Portal to Magnify Innovations in Promotions

Digital advertising is a method of distributing products or services to relevant target audiences. By persuading a large number of people through the medium...

Read Magazine Interview With Lorraine Emmett, Managing Director, EC-PR

What challenges did the Covid-19 pandemic pose for your team? EC-PR was already a virtual agency, so lockdown presented no new operational challenges.  However, the...

Read Magazine Interview with Heather K Margolis, SVP Marketing, 360insights.com

Hi Heather, could you tell us about your journey in MarTech? I started my career working in channel programs and marketing for big-brand tech companies...

Why adopting a programmatic ‘Digital Out Of Home (DOOH) Yield Manager’ is key to driving publisher growth

Digital advertising has embraced programmatic capabilities at a rapid pace to bring more efficiency, yet fragmentation and lengthy, manual processes are holding back further...
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