Kia Europe has unveiled “The Power of Firsts,” an integrated marketing campaign to mark the launch of the EV2, its smallest electric vehicle and a key entry point into electric mobility. Developed in collaboration with INNOCEAN Berlin, the campaign positions the EV2 as an enabler of new experiences. Moving beyond purely product messaging, it connects with new and emerging customer groups through emotionally grounded storytelling while reinforcing Kia’s progressive brand identity.
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“The EV2 represents a significant step in broadening access to electric mobility within Kia’s line-up,” said David Hilbert, Marketing Director at Kia Europe. “With ‘The Power of Firsts’, we want to place the focus on the human experience. The campaign positions the EV2 as a companion to meaningful first moments and demonstrates Kia’s ambition to connect with customers in an authentic, meaningful way that reflects how they live today.” “A campaign of this nature is, coincidentally, a first for Kia,” added Gabriel Mattar, CCO at Innocean Berlin. “It evolves over time, going from a traditional film to a social second chapter. A testimony of Kia’s constant search for innovation and inspiration in everything they do.”
