The FIFA World Cup Trophy Tour by Coca-Cola concluded the penultimate stop of its world tour at the King Abdulaziz Center for World Culture (Ithra), before heading to Qatar.
As part of the Tour, the Original FIFA World Cup Trophy has been traveling to 51 countries and territories as it visits all 32 FIFA World Cup qualifying nations for the first time. The penultimate leg of the Trophy Tour was hosted in the cities of Jeddah, Riyadh and Dhahran, in celebration of starting the countdown to the FIFA World Cup 2022™ kickoff in Qatar.
The events are part of the fifth FIFA World Cup™ Trophy Tour by Coca-Cola, which invites football fans to view the most iconic symbol in football and experience the real magic of the world’s largest, most anticipated sporting event – the FIFA World Cup 2022™. The one-and-only, solid-gold Original FIFA World Cup™ Trophy, the same trophy presented by FIFA to the team winning the FIFA World Cup™, is on display for fans to see.
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The event was part of Ithra’s Tanween talk series “Football: The Great Game of Collaboration” on Saturday November 12, 2022 as one of the talks presented by the fifth edition of Ithra’s Tanween creativity season. The session covered several topics about the passion for football presented by the Spanish football star and FIFA legend, David Villa; the international Saudi player, Sami Al-Jaber; Yasser Almisehal, President of the Saudi Arabian Football Federation; and Nazli Berberoglu; General Manager of the FIFA World Cup 2022™ at The Coca-Cola Company. The session was moderated by the sports journalist Khaled Alarafah.
The session explored the speakers’ most prominent stories about football victories and failures, how this popular game inspires the audience through the power of creativity, and how its impact is manifested in people’s lives as it brings teams, fans, nations and people from all over the world together, united by their love of the sport.