SharkNinja, a global product design and technology company, announced it has appointed Kleona Mack as Chief Marketing Officer of Shark Beauty™. Mack, a seasoned marketing executive with more than 15 years of experience in the beauty and fashion industry, most recently served as CMO at Glossier and previously held several leadership roles at L’Oréal.
Mack will lead all marketing for Shark’s innovative hair care and skincare tools portfolio, reporting directly to Neil Shah, Chief Commercial Officer.
“Kleona is a consumer-obsessed marketer-she puts the consumer at the center of everything she creates,” said Shah. “Her ability to translate real-time consumer feedback into product innovation and compelling brand moments, paired with her strategic use of social platforms and powerful partnerships, has transformed how beauty brands show up in culture. She brings a uniquely innovative approach to marketing-constantly pushing boundaries, testing new formats, and turning emerging trends into lasting brand impact.”
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As CMO, Mack will champion the growth of the Shark Beauty business, collaborate with product design and engineering to provide input on the product roadmap, and ensure that the voice of the consumer is consistently injected into marketing.
“I’m thrilled to join the SharkNinja team at such a pivotal point in the brand’s journey,” said Mack. “Shark is redefining the beauty category – not just with groundbreaking, high-performance devices, but with a bold, consumer-first approach that’s setting a new standard for how brands engage with consumers. There’s an incredible energy here, driven by innovation, and a deep understanding of what today’s consumers truly want.”
SOURCE: Businesswire