VTEX, the global enterprise digital commerce platform, expands its Strategic Advisory Board with five retail industry leaders. These key additions are pivotal in bolstering the company’s presence and growth strategy in North America.
The five esteemed members joining the advisory board bring a wealth of experience and knowledge in the retail sector that will significantly enhance VTEX’s ability to navigate the market’s evolving opportunities.
The board’s newest members include:
- Angela Hsu has more than 20 years of experience in ecommerce, most recently as CMO of Bed Bath & Beyond and Overstock.com. She refined her international expertise at Warner Bros. and has been named to the “Top Women in Retail” lists in 2020 by Women in Retail Leadership Circle and RIS News.
- April Lane, chief ecommerce officer at Hearst, brings over 20 years of retail experience to the board, building new retail and ecommerce experiences for companies like L Brands, Nike, and Amazon. Most notably, she was the first CMO for Amazon Fresh, the GM of Amazon’s Sports & Outdoors business, and built and launched Amazon Handmade. In addition to her role at Hearst, she is a board observer at Slickdeals and sits on the Senior Alumni Advisory Council for the Technology, Media, and Telecom practice at The Boston Consulting Group.
- Michael Relich has served as an advisory board member to multiple retail and ecommerce companies, such as Catch and Newmine, and has deep expertise in strategic planning, retail supply chain, investor relations, strategic planning, and more. Relich has 25 years under his belt working with some of the biggest brands in retail, including Crate & Barrel and Guess, where he served as COO and CIO. Michael has recently served as co-CEO of PacSun and is currently vice-chairman of the board.
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- Silvia Mazzucchelli is a board director, executive and advisor with extensive experience in retail, and a track record as a successful leader of brand and business transformations. She brings 25 years experience as CEO, CMO, Divisional GM for brands like Guess Inc., TOMS Shoes, American Apparel, Modcloth, coupled with her tenure at The Boston Consulting Group. Mazzucchelli’s contributions focus on strategy development, scaling consumer brands, go-to-market and strategic M&A: she will play a critical role in navigating the North American market’s complexities.
- Jean-Michel Kientz brings significant experience from the luxury goods, fashion, and beauty sector, having spent time as CIO with LVMH (parent company to brands like Louis Vuitton, Christian Dior, Marc Jacobs, and Tiffany’s), Fast Retailing (Parent company to UNIQLO and Theory), and The Estée Lauder Companies. Kientz is currently serving as CTO for Harbor Freight Tools and specializes in omnichannel customer journeys, online digital solutions, data and analytics, cloud technologies, and customer service and fulfillment processes.
The newly appointed members will work closely with VTEX leadership to provide strategic counsel on expansion, product marketing, sales strategies, and other crucial matters. They will participate in bi-annual meetings and advisory calls to ensure continued success in North America.
SOURCE: PRNewswire