Karl Klinger, the chairman of the Company and Brand Research Committee of HealthXWire Corp. announced this afternoon that the committee had selected Vitacost (a wholly-owned subsidiary of Ohio-based The Kroger Co., a major grocery chain) as being the best in its class as an online nutritional supplement and nootropics retailer, and as being poised for substantial growth in market share acquisition in 2023. “This is definitely a company for purchasers of nutritional supplements and nootropic formulations to be watching very closely. We’ve identified Vitacost as offering its customers the best overall value proposition in an e-commerce marketplace that is becoming increasingly crowded and competitive,” stated Klinger. HealthXWire identifies a number of “best in category” B2C supplement and nootropics providers each month, and occasionally identifies an exceptional brand or company deemed worthy of special recognition, as it has in this instance.
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Vitacost is worthy of special note on several different fronts, including the number and variety of product offerings (it has the greatest number and variety of product offerings of any one supplement vendor in the domestic US marketplace); the inventorying and promotion of cutting-edge new brands and products from smaller entrepreneurial companies entering the marketplace; the superior quality and pricing of its proprietary brands (which include Vitacost brand, as well as Root Squared and Synergy); and its demonstrated business and social commitment to Certified Organic designated products, responsible sourcing, and sustainability. In addition, the company has very frequent sale discount offerings and enticements available to both new and existing customers.
The combined market for nutritional supplements and nootropics in the United States, which is currently at about $101.3 billion, is anticipated to grow at a compounded annual rate of at least 6.75% through 2028. This expansion is driven by a growing interest, on the part of the American public, in improving the quality and length of life, and in improving personal performance and productivity. It is estimated that more than 80% of the adult population in the United States has either taken, or is currently taking nutritional supplements or nootropics, and that this number is anticipated to grow substantially as the practice of biohacking becomes more mainstream.