Leading live commerce platform TalkShopLive continues to pioneer live shopping in the United States with the launch of Shoppable Simulcast. The platform’s latest innovation allows sellers to seamlessly simulcast their shoppable livestreams to their Facebook business page as a Facebook Live, all the while keeping the shopping element intact. Walmart, who has worked with TalkShopLive on over 150 live shopping experiences, will be the first to activate TalkShopLive’s Shoppable Simulcast product with a live show on June 20 featuring The Pioneer Woman, Ree Drummond. Drummond, who has held several shopping events with TalkShopLive, will be launching her new furniture line. The livestream will appear on TalkShopLive, Walmart’s Facebook page, Walmart and The Pioneer Woman’s Facebook page.
Shoppable Simulcast allows sellers to simulcast their stream to multiple destinations at once, with Facebook being the first to rollout. Once live (up to 4 pages simultaneously), the Facebook followers of retailers, brands, publishers, and talent receive an alert when they go live, giving consumers the ability to watch and shop directly within the social network at the same time. When customers type the word ‘BUY’ as a comment during the show, they immediately receive the products in Facebook messenger for checkout, without ever needing to leave the experience. Shoppable Simulcast amplifies the already expansive TalkShopLive Distribution Network by enabling sellers to connect with their customers wherever they are.
Also Read: OneRail and Quadient Partner to Provide Faster and Frictionless Delivery Solutions
“Meeting customers where they consume content and cutting friction in path-to-purchase is top priority for TalkShopLive as we power livestream shopping and connect the retail landscape for our partners,” said TalkShopLive Co-founder and CEO Bryan Moore. “We are thrilled to be working with Meta to make Facebook the first of our shoppable simulcast streaming destinations. Our Shoppable Simulcast product will enable our partners like Walmart to seamlessly connect with their existing audiences on social platforms while maintaining shoppability. We look forward to working with Walmart to scale their livestream shopping programs with us across Walmart, the TalkShopLive content distribution network, and social media.”
“Customers are finding inspiration everywhere, especially in their social feeds. That’s why Walmart is engaging with customers on their terms, in places and channels they love,” said Justin Breton, director of brand experiences and partnerships at Walmart. “Through Shoppable Simulcast, we will reach even more customers during those crucial ‘aha!’ moments, and provide them with a seamless, digital shopping experience that shortens the distance between inspiration and purchase.”
Recently recognized by Fast Company magazine as one of the world’s Most Innovative Companies, TalkShopLive continues to be the leading live commerce solution that attracts top celebrities, publishers and brands who are relying on the platform for its frictionless buying experience and proprietary multi-embed point of sale technology, which allows video content to remain shoppable wherever the content is shared. Retailers are harnessing the power of TalkShopLive’s shoppable content by simultaneously sharing livestreams on their domains, social platforms, and with publishers and suppliers to create multiple storefronts through content.
SOURCE: PRNewswire