Spectrio, a leading provider of digital signage software and systems, announced the launch of RMN Gateway, a major addition to its offerings, designed to help retailers unlock the full potential of their in-store digital signage. This new system enables businesses to transform their signage networks into high-performing retail media networks (RMNs), creating new revenue streams while retaining full control of the shopper experience.
RMN Gateway empowers retailers to monetize digital touchpoints – like shelf-edge and end-cap screens – by offering available digital inventory to third-party advertisers across multiple channels, including direct sales, private marketplace deals, open auctions, and vendor sponsorships.
By partnering with ad server and mediation platforms, RMN Gateway serves as a bridge between in-store screens and programmatic ad demand, connecting retailers to the broader advertising ecosystem. These new revenue streams can help offset infrastructure costs, contribute to operating bottom lines, and support future expansion.
Also Read: Appriss Retail Eyes New Growth Opportunities Following Acquisition by Gemspring Capital
“Retailers have long understood the value of their physical spaces for engaging customers, but many haven’t been able to fully capitalize on the revenue potential of their digital signage networks,” says Tamara Bebb, CEO of Spectrio. “Our RMN Gateway changes that by connecting these valuable in-store touchpoints to the wider advertising ecosystem, creating new opportunities for both retailers and brands to engage consumers at the critical point of decision.”
RMN Gateway meets the demand of a fast-growing retail landscape, in which advertisers are increasingly focused on reaching consumers in brick and mortar environments. Research shows that 80 percent of purchases still happen in-store, and brands are investing accordingly.
SOURCE: GlobeNewswire