Sensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls, announced its predictions for the top busiest shopping days of the 2022 Christmas peak trading season in EMEA.
“We expect a busy peak trading season across the EMEA region”
The Saturday after Black Friday (26 November) is expected to prove the top peak trading footfall driver in Germany, while the UK’s busiest footfall day is predicted to be on the last full day of Christmas shopping (23 December). Meanwhile, the top busiest days of peak trading are expected to fall after Christmas in Spain, Italy and France, due to Epiphany and Les Soldes D’Hiver. The annual predictions for the EMEA top busiest shopper traffic days are informed by retail traffic data analytics within the company’s intelligent operating platform, Sensormatic IQ.
“We expect a busy peak trading season across the EMEA region,” said Kevin Viravec, President at Sensormatic Solutions. “Keeping up with demand, staffing appropriately, and having a complete view of operations will be crucial to delivering satisfying customer experiences as shopping peaks. The rise of truly unified commerce has boosted consumer expectations to new highs, and those expectations are likely to be even higher during the Christmas shopping season. Now is the time for retailers to reflect on the experiences they’ve been delivering online and in-store, so they can take steps to enhance their operations before the festive rush begins.”
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“Historical data will be extremely valuable in determining how to stock, staff, and promote deals during the peak trading period,” said Brian Field, Global Leader of Retail Consulting and Analytics at Sensormatic Solutions, whose team predicts the top busiest days of the festive season. “Christmas Day falls on a Sunday this year, so the last Saturday before Christmas is technically Christmas Eve, shifting the landscape somewhat from the norm.”
With most stores closing earlier on the 24th December (Christmas Eve) and potential shoppers beginning their festivities, this may shift shopper traffic spikes in the run up towards the Big Day for those EMEA countries where the busiest days fall before Christmas.