Sensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls, today released its final recap of U.S. shopper traffic from Thanksgiving Day (November 24) through Sunday, November 27, 2022. These results are informed by retail traffic data analytics within the company’s intelligent operating platform, Sensormatic IQ.
Sensormatic Solutions found that store traffic for the 2022 Black Friday weekend was flat compared to 2021. Store traffic on Saturday, November 26, decreased 2.7%, while traffic on Sunday, November 27, decreased by 4.1%. Altogether, 2022 Black Friday weekend shopper traffic is consistent with year-over-year traffic trends pre-pandemic.
“In many ways, this holiday season is a return to form for retailers as the traffic trends follow closely what we’ve seen for the entire period post-Labor Day to the week prior to Thanksgiving,” said Brian Field, global leader of retail consulting and analytics at Sensormatic Solutions. “Shopping patterns are no longer being dictated by health and safety concerns, at least not to the extent they were in 2020 and 2021. Retailers have the opportunity to continue to capture the magic of in-store shopping this year as the final data for actual Black Friday was strong.”
Also Read: Lightopia Launches New Online Shopping Experience
Sensormatic Solutions also analyzed traffic on Thanksgiving Day and Black Friday. After all its data was tallied, the final results show that store traffic on Thanksgiving Day saw an uptick from 2021’s numbers, with a 17.2% increase and store traffic on Black Friday increased 3.1% compared to 2021. The peak time for in-store Black Friday shopping was between 1 – 3 p.m., as it has been in years past.
At Johnson Controls, we transform the environments where people live, work, learn and play. As the global leader in smart, healthy and sustainable buildings, our mission is to reimagine the performance of buildings to serve people, places and the planet.
Building on a proud history of nearly 140 years of innovation, we deliver the blueprint of the future for industries such as healthcare, schools, data centers, airports, stadiums, manufacturing and beyond through OpenBlue, our comprehensive digital offering.
Today, with a global team of 100,000 experts in more than 150 countries, Johnson Controls offers the world`s largest portfolio of building technology and software as well as service solutions from some of the most trusted names in the industry.
SOURCE: Businesswire