PROS Holdings, a global leader in AI-powered SaaS solutions for pricing and selling, and Commerce, formerly BigCommerce Holdings, an open and intelligent technology ecosystem for digital growth, announced a strategic partnership aimed at revolutionizing B2B digital commerce.
As B2B buyer expectations continue to evolve, accuracy, speed, and transparency have become essential across the entire purchasing journey. Yet, for many enterprises, traditional ecommerce platforms struggle to meet the complex demands of large-scale operations. This new partnership bridges that gap by integrating PROS’ advanced pricing and CPQ (Configure Price Quote) capabilities into Commerce’s leading digital commerce ecosystem, empowering businesses to reduce delays, eliminate pricing errors, and accelerate their path to revenue.
“Pricing is the heartbeat of every commercial interaction, and when it’s disconnected or overly complex, it disrupts the entire buying experience,” said Jeff Cotten, President and Chief Executive Officer, PROS. “By embedding our AI-powered pricing and selling capabilities directly into the ecommerce experience, we’re enabling businesses to optimize pricing and product recommendations, streamline complex quoting and deliver real-time, market-relevant offers that build buyer confidence, accelerate decision-making and drive profitability. The future of B2B commerce is not just digital, it’s dynamic, intelligent and deeply contextualized.”
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This collaboration represents a leap forward in intelligent commerce, offering companies the tools to stay agile in fast-changing markets. By combining PROS’ enterprise-grade selling science with Commerce’s scalable platform, businesses can deliver highly relevant, personalized buying experiences, anticipate evolving customer needs, and respond swiftly to real-time market conditions.
For B2B organizations operating across multiple regions, product catalogs, and sales channels, the partnership promises faster time-to-value, improved conversion rates, and a stronger competitive position in an increasingly complex digital landscape.
“B2B companies are no longer asking whether they should go digital — they’re asking how quickly they can get there,” said Travis Hess, Chief Executive Officer, Commerce. “By partnering with PROS, we’re giving our customers, from mid-market to global enterprises, the tools to not only sell online, but to do so intelligently, competitively and at scale. And we see this impact going beyond B2B to B2C retailers managing large, dynamic catalogs across multiple channels to improve margin and drive conversion across storefronts and marketplaces. This collaboration sets a new standard for what modern commerce can achieve.”