Pod Foods, a leading foodtech reinventing the food and CPG supply chain with the first-of-its-kind full-service wholesale B2B marketplace built-in logistics, announced expansion of its recent partnership with Sprouts Farmers Market. Since launching into approximately 130 Sprouts stores in late Q2 of this year, the partnership has been a success with brands on the Pod Foods marketplace receiving wholesale orders from Sprouts in just over 3 months of service. Pod Foods will now expand coverage to all Sprouts stores, providing these new locations with popular, health-forward brands that Pod Foods’ partners have come to expect.
Supply chain volatility continues to plague the nation, yet savvy retailers like Sprouts have realized alternate ways to keep supply high for the end consumer. Pod Foods provides grocery retailers with the ability to become more agile in the face of shortages or slowdowns, giving their supply chain more elasticity to keep revenues high. While emerging brands may be locally based in one state or region of the country, the investments in logistics capacity by Pod Foods makes national distribution possible for even the most niche of brands. Retailers now have the ability to combat product shortages with instant access to alternative products, sourced locally from across the country.
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“With Sprouts, we’ve quickly validated why there is a need for agile distribution and an enhanced marketplace of options in today’s volatile landscape,” said Larissa Russell, co-founder, and CEO of Pod Foods. “Expanding our reach will help the brands we work with scale, while Sprouts reaps the benefits of being able to offer a totally unique and shifting list of emerging brands to their consumers.”
“Scaling up to a national level can seem daunting, but we see it as an incredible opportunity. Brands who might have plateaued in terms of growth due to limited order sizes now may start to see their first wholesale orders coming in from across the country,” said Fiona Lee, co-founder and CPO at Pod Foods “By handling the challenges that can come with ramping up distribution across an entire country, Sprouts has peace of mind that orders will arrive promptly and brands are able to keep their eye on continuing to innovate the next best product.”