PDI, a global provider of leading enterprise management software for the convenience retail and petroleum wholesale industries, has acquired Ireland-based Azpiral, a leader in cloud-based digital consumer engagement solutions.
“As PDI continues to invest in global solutions for the convenience retail and petroleum markets, the Azpiral acquisition is the first step in expanding our consumer engagement segment beyond North America,” stated Brandon Logsdon, President of Consumer Engagement at PDI. “After a comprehensive review of our options for international expansion and growth, we were highly impressed by the features and functionality that Azpiral has built. Together, we now can serve and lead globally, similar to how PDI has led loyalty programs for convenience and petroleum in the U.S.”
“We’re thrilled to be working with the Azpiral team and have another value-added solution for our international customers,” added Dawn Desai, SVP and GM of EMEA Loyalty and Payments at PDI’s. “Our customers have been looking for this type of solution, and they will benefit from future integrations with other PDI products like Offer Network and Insights Cloud.”
Azpiral CEO, Richard Gubbins, continued, “PDI’s reputation and offerings have continued to grow at a global scale, and we are excited to add to the momentum. With Azpiral technologies already integrated with some PDI solutions in the European market, we know we have the right tools to continue building innovations for customers and the industry together.”
Berenson & Company and Corum Group Ltd. served as exclusive financial advisors to PDI and Azpiral, respectively, in connection with the transaction.