Nuna, a world leader in premium baby gear, has announced the opening of its first European flagship store in Florence, Italy. This new flagship location at, Via dei Pecori, 17, 50123 Firenze, Florence, Italy, is an important milestone for Nuna as it joins two other brick and mortar locations in Taipei and Tokyo.
Since Nuna entered the Italian market, it has established itself as a leader in the region’s premium baby gear market.
Since Nuna entered the Italian market in 2018, it has established itself as a leader in the region’s premium baby gear market. And so, opening a flagship store here, in partnership with Ideal Bimbo, was a logical next step to the company’s growth ambitions.
Located in the historic, picturesque center of Florence, just a stone’s throw from the magnificent Duomo, Nuna’s flagship will provide Italian customers, as well as the region’s many tourists, the opportunity to step into the exclusive world of the Nuna brand, and see, touch, and feel its expertly crafted baby gear.
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“We pride ourselves on being the most thoughtful baby brand in the world. What ensures our continued success is our brands foundational commitment to creating responsible, simple, and smart product. Italy’s multi-faceted embodiment of quality provides a best in-class opportunity for a memorable brand experience. Whether it’s food, fashion, or anything in-between Italy sets standards and trends globally. Making it a match made in heaven” said Austin Hodges, Chief Marketing Officer for Nuna.
Nuna embraces being premium in its minimalism and has remained true to its Dutch roots. Craftsmanship, clean lines, and thoughtful solutions remain at the forefront of each product. The iconic Nuna style is timeless while the features built into each product are inventive and expertly engineered – everything you need and nothing you don’t.
This new flagship store remains true to that sentiment, while adding a unique touch of Florence. As customers enter the store, they are greeted with four large arches framing the product selections in a museum style setting. There is nothing more important to Nuna than letting its expertly engineered products be the spotlight.