NIQ, a pioneer in consumer behavior and market research, is proud to announce the appointment of Kris Ewing as Global President of its Consumer Panel Services (CPS) business to accelerate growth, drive innovation and customer centricity. provide solutions. This leadership appointment reinforces NIQ’s unwavering commitment to extend consumer measurement across channels and categories, solidifying its preeminent role in strengthening the consumer durables (CPG) industry. As NIQ approaches its centennial, this appointment reflects the goal of transitioning the consumer panel business into a new era where reliable, data-driven information acquisition is paramount to the success of the CPG industry.
Ewing’s promotion to Global President of the CPS business demonstrates NIQ’s commitment to taking data-driven intelligence to unprecedented levels. Reporting directly to NIQ Chief Operating Officer (COO) Tracey Massey, Ewing will be responsible for leading the global expansion of consumer panel operations. With a focus on differentiated product offerings, cutting-edge technologies, and a team of skilled purchasing and consumer experts, Ewing will strive to set new industry standards.
While 76% of FMCG executives say the changing habits of consumers and new generations present challenges, they also create opportunities for future growth. NIQ’s focus is on a commitment to clients who provide insight into the future evolution of consumer habits, enabling long-term growth for brands.
“I am extremely excited to have the opportunity to lead this dynamic environment,” said Kris Ewing, Global President of NIQ’s CPS business. “Our commitment to developing and expanding our capabilities is essential to better serve our customers and achieve our ambitious goals.”
From a strategic point of view, NIQ prioritizes the development of the CPS business within the entire organization and has therefore implemented the following key measures:
- Promote greater transparency for customers by connecting retail metering services and consumer panel services through the dynamic and integrated views of NIQ Discover (launching in 2024).
- Strengthen coverage, representation and CPS data quality in global markets through focused investment in executive samples in the UK, France, Italy, Spain, Germany, Australia, US and Canada.
- Providing increased support through training, workshops and thought leadership by industry-leading experts in order to explore new growth opportunities by leveraging information provided by best-in-class retail measurements and consumer panels.
- More accurate and reliable assessment of trends, especially in key channels for growth, and expanded coverage, categories and features across all channels.
Through significant and strategic investments in coverage and technology, NIQ is advancing measurement technology at a rapid pace. Following a forward-looking approach, the company has identified critical initiatives to drive significant growth; the central pillar of this strategic objective is the CPS business. NIQ remains steadfast in its mission to pioneer intelligence and innovation in consumer behavior and market research, ushering us into a future of unprecedented advancements and transformative impact on the industry.
SOURCE : BusinessWire