Mirakl, the industry’s first and most advanced enterprise marketplace SaaS platform, announced Mirakl Ads, a retail media network (RMN) solution empowering businesses to monetize eCommerce web traffic across marketplace and first party offerings while delivering more value to advertisers, marketplace sellers and publishers. The Mirakl Ads solution is the newest addition to Mirakl’s growth solutions portfolio of products, delivering greater value by optimizing and diversifying eCommerce revenue streams.
Retail media has become one of the most dynamic trends in eCommerce. Projected to reach $160 billion globally by 2027, this trend is creating a massive opportunity for online retailers to monetize web traffic. But existing solutions don’t meet the needs of today’s eCommerce landscape, lacking the control, visibility, and buying experience required to deliver adequate return on investment. Through its unique position at the center of the marketplace ecosystem, Mirakl is well-positioned to change this dynamic for the better with the launch of Mirakl Ads.
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An innovative retail media solution, Mirakl Ads will provide advertisers and marketplace sellers with a seamless and relationship-driven platform to optimize their digital advertising spend. It will offer access to many of the largest marketplaces in the world with a unique cross-commerce solution to maximize their return on investment. Mirakl Ads streamlines campaign management with automated campaign capabilities that leverage sales data and sellers’ store catalogs to determine which sponsored ads will generate the best engagement, while also offering real-time performance metrics. The unified solution also eliminates the need for multiple logins, additional integrations, and disparate budgets.
For publishers and marketplace operators, this platform-agnostic solution represents a significant improvement to what currently exists in the market. Mirakl Ads is compatible with marketplace, drop ship and first-party eCommerce, working seamlessly across a full digital product assortment. Unlike existing solutions that allow dynamic auction bidding to go unchecked, Mirakl Ads empowers users to define campaign performance metrics, resulting in greater advertising revenue and control. Additionally, leveraging the deep relationships Mirakl’s has built with sellers over the past decade, most notably the thousands of pre-qualified sellers in the Mirakl Connect ecosystem; pre-built integrations; campaign automation; and a team of retail media experts available to help set up and scale campaign operations, Mirakl’s is bringing an innovative digital ads-in-a-box solution for publishers to launch and grow faster.