Lupin, the renowned gentleman thief, has returned for a third instalment. However, before he made his reappearance, France’s most wanted fugitive couldn’t resist committing a new misdeed—one that Netflix unveiled on September 27th.
On October 5th, Netflix, the on-demand streaming service, released Lupin Part 3. This eagerly awaited instalment captured the attention of millions of viewers who closely followed the first two seasons, chronicling the adventures of Assane Diop, a modern-day Arsène Lupin.
To celebrate the return of the legendary thief, Netflix once again showcased its daring creativity through a poster campaign that mirrors the subtlety and style of its iconic character.
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You might think you’ve already seen these posters, perhaps in newspaper kiosks across Paris. However, upon closer inspection, you’ll notice how Assane Diop proves himself to be the wittiest outlaw of all.
The campaign, conceptualized and created by the global digital marketing business Jellyfish, comprises of four images where jewels have been stolen—naturally, by Assane Diop. The only clues to his activities are the tan lines left behind from the missing jewelry. This audacious operation, which cleverly appropriates high-jewelry aesthetics, were displayed throughout Paris starting on September 27th, including locations near some of the most prominent luxury brand stores.