GrowGeneration Corp. announced that the Horticultural Rep Group (HRG), a wholesale division of the Company and a leading distributor in the hydroponic industry, has unveiled its new B2B portal for hydroponic retailers and garden centers. The innovative new portal, HRG Marketplace, aims to revolutionize the way HRG customers and partners across the United States access and procure products. Effective immediately, the HRG Marketplace will become accessible to over 500 existing customers and tens of thousands of garden centers nationwide, offering unparalleled access to the industry’s leading hydroponic products.
The HRG B2B Portal was created as a one-stop destination for all hydroponic product needs across various categories. It will also thoroughly change the customer experience, allowing them to browse products online with items ranging from the sought-after nutrient brand Drip Hydro to the top-rated coco line Char Coir. Designed to streamline the procurement process for businesses while adding flexibility and convenience, the portal offers an extensive range of services including detailed product catalogs, shipping tracking, purchase orders and invoices, credit management, inventory location and more.
The launch of the HRG Marketplace underscores HRG’s and GrowGeneration’s commitment to supporting the hydroponic industry’s growth by providing efficient, reliable access to critical supplies and delivering exceptional service.
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“We are excited to launch this cutting-edge platform that directly addresses the requirements of today’s hydroponic products industry,” said Brian Carlevato, Director of HRG. “The HRG portal is more than just a marketplace. Its B2B functionality empowers hydroponic retailers and garden centers, providing a seamless centralized hub that enables them to grow their businesses by meeting the growing demand for high-quality hydroponic products with efficiency and ease.”
SOURCE: Businesswire