Google officially unveiled its strategic partnership with global fashion eyewear brand Gentle Monster to co-develop a next-generation line of AI-powered smart glasses, leveraging the capabilities of Android XR.
South Korea-based Gentle Monster is internationally recognized for redefining eyewear trends with its experimental design language and refined, futuristic aesthetics. The collaboration marks a bold step toward merging cutting-edge technology with high-end fashion to create intelligent eyewear that enhances everyday life.
“Creativity and sophistication are essential design features for technology to integrate into everyday life,” said Shahram Izadi, General Manager and Vice President, Google XR. He further noted that selecting Gentle Monster as the inaugural partner for this initiative represents a pivotal advancement in the evolution of AI smart eyewear from a tech novelty to a lifestyle essential.
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With a shared vision of crafting wearable technology that prioritizes both comfort and style, Google and Gentle Monster aim to deliver immersive extended reality experiences through fashionable, lightweight smart glasses. This partnership signals a shift in how smart eyewear is perceived—transforming it into a seamless part of daily life.
The announcement at Google I/O 2025 has already generated significant buzz, as consumers and industry watchers alike anticipate the unveiling of this fashion-forward innovation. The upcoming product promises to blend the latest in smart technology with Gentle Monster’s signature design sensibility, setting a new benchmark for wearable AI devices.