FreshDirect, the online grocery shopping pioneer, delivering the highest quality, freshest food since 2002, announces its inaugural class of local emerging food brands selected to participate in the company’s newly launched Rising Industry Producers and Entrepreneurs Program (R.I.P.E.). This year, Doughnuttery, Mai Vino, Matriark Foods, Pure Mitti, Spoonful, and TerraNut have been selected to participate in this innovative initiative.
In keeping with its long-standing commitment to partner with local vendors across the farming, fishing, and food production sectors, FreshDirect has launched the one-year pilot program for brands with retail ambitions, that are looking to take their businesses to the next level. The New York area online grocer will partner and collaborate with emerging and diverse-owned businesses to provide expert industry counsel and leverage internal FreshDirect resources to grow their brands.
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Participants will have the opportunity to: learn how to adapt their strategies for ecommerce success, connect with a FreshDirect Category Manager for one-on-one mentorship, and expand their customer base within the New York City and tri-state area. Additionally, the companies will also have the chance to cultivate lasting relationships with FreshDirect, distribution partners, community partners, and fellow emerging entrepreneurs.
“Since its inception, FreshDirect has worked directly with growers, producers and local food innovators to deliver the highest quality, freshest food – from best in-season produce, meat and seafood, to chef-prepared meals and shortcuts and special local finds,” said Dave Bass, Managing Director, FreshDirect. “We have a deep tradition of supporting our local food vendors and this new initiative enables us to discover new partners who are elevating and evolving the food and culinary landscape with their products and brands.”
SOURCE : BusinessWire