Foodland, Hawaii’s largest and oldest grocery chain, is launching its first-ever retail media network utilizing technology from CitrusAd, a global leader in retail media. The retail media network will combine Foodland’s privacy-protected first-party data and CitrusAd’s relevancy algorithm to match brand compatibility and shopper history with the most suitable audiences. Both large and local brands can engage with Foodland shoppers in a highly-relevant manner and improve return on ad spend (ROAS) by leveraging big-data at scale in real-time.
Foodland also joins CitrusAd’s GroceryOne hub, to make it easy for brands to manage multiple retail media campaigns, across many leading grocery chains and reach millions of shoppers from a single source. Advertisers and brands that already use the GroceryOne digital platform can now effectively reach Foodland’s audience in Hawaii.
“We are excited to be partnering with such a renowned business as Foodland which has been serving the Hawaii community for 75 years. CitrusAd welcomes Foodland as a part of the collective of retailers on GroceryOne and we look forward to serving customized experiences for shoppers and value for brands,” said Lauren Malaguti, VP, GroceryOne Media Sales at CitrusAd.
“Foodland is committed to better shopping experiences. As a part of the GroceryOne network we will utilize CitrusAd’s retail media platform to tailor shopping experiences for each member of our shopping community in real-time, through our privacy-protected, first-party data for improved relevancy,” explained Sheryl Toda, VP of Marketing and Corporate Communications at Foodland.
SOURCE: BusinessWire