Faire, the online wholesale marketplace valued at $12.4 billion USD ($16.7 billion AUD), is now available to independent brands and retailers in Australia. This marks Faire’s first market launch outside of North America and Europe, and follows the platform’s expansion into Canada and 16 of the largest markets across the United Kingdom and Europe. With a growing network of over half a million customers around the world, independent retailers are joining Faire to discover unique products, while emerging and established brands are leveraging Faire for the opportunity to grow their business on a global scale.
“We’re especially excited to offer our support to Australian brands and retailers, one of the most values-driven entrepreneurial communities in the world, who historically have faced high costs and complications when expanding to new markets,” said Faire co-founder and CEO, Max Rhodes. “Faire offers small businesses the best inventory, financing, and fulfillment. Whether their goal is to expand globally or continue focusing on their local strategy, we’re committed to empowering Australian entrepreneurs to build their business the way they want.”
Over the past five years, Faire has become the largest online wholesale community in the world, connecting 450,000 retailers with 70,000 brands from over 100 countries. Expanding the Faire network to independent retailers in Australia, a region where retail represents the second largest employment sector, unlocks a meaningful channel for entrepreneurs to reach influential customers in new markets that were previously cost-prohibitive. Faire currently serves 1,000 brands in Australia offering roughly 100,000 products across a range of categories. Within its first week of launch, Faire’s has reported higher retailer volume in the region compared to any other market launch to date, demonstrating strong appetite from Australian retailers for the solutions provided by Faire.
“Faire’s provides an amazing and accessible platform and will give small businesses in Australia a chance to grow,” said Verity Kizek, co-founder of Sydney-based artisan home goods brand, Saardé, stocked in over 400 Faire retailers. “Today we have a retail space and showroom in Sydney, and our products are stocked in Australia, the U.S., and Europe.”
Faire’s simple but powerful toolkit of data insights, payment terms, and logistical solutions, provides small businesses with the technology they need to compete on a more level playing field. Independent retailers across Australia that join Faire’s, available on desktop, Android and iOS mobile apps, will benefit