Engine, a CPG analytics and data science provider, and Nuqleous®, a provider of space planning and category management solutions for consumer-packaged goods (CPG) and retail brands, announced the two companies have completed a merger. The combined company will operate under the Engine brand, creating a unified platform connecting retail data, analytics, data science, and shelf execution, purpose-built for the largest and most innovative CPG companies – replacing the patchwork of point solutions that CPG companies have been forced to stitch together.
The retail intelligence market has long been fragmented with point solutions, requiring CPG teams to manage separate vendors for data feeds, reporting, assortment planning, and planogram execution. The combined Engine-Nuqleous platform eliminates that complexity – giving Sales, Category Management, Supply Chain, and Executive teams a single pane of glass to plan, execute, and optimize across their retail data and business needs.
Joining our companies gives us the combined capabilities, customer relationships, investment, and scale to go further – faster,” said Nick Dozier, Co-Founder and CEO of Engine. “We share the same obsession for delivering results for our customers, and together we’re going to raise the bar even higher. I can’t wait for our customers and the industry to see what we are developing.”
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By combining the two companies, Sales, Category, Strategy, and Supply Chain Teams get the best of both worlds between Engine’s advanced ETL, Reporting, Data Science and A.I. solutions combined with Nuqleous’ best-in-class Content and Category Management solutions including ShelfIQ and Shelf Analytics, creating a true one-stop shop.
“CPG companies are fighting for every customer, every purchase, and every inch of shelf space. They can’t afford to piece together five different tools in today’s market,” said Paul Sims, Co-Founder and Head of Innovation at Nuqleous. “By bringing Engine and Nuqleous together, we’re replacing that patchwork with confident, AI-enabled execution from data to shelf.”
The acquisition accelerates investment in Agentic AI and next-generation retail intelligence, including:
• AI-Driven Assortment Optimization: Driving decision-making down to the Point of Distribution (POD), combined with optimal store clustering to drive maximum value for the Retailer, CPG, and Consumer at the shelf.
• Planogram Automation at Scale: Combining PlanoFX and Shelf IQ for large-scale resets and ad-hoc shelf changes across thousands of Planograms at scale in minutes, not weeks.
• Auto Insights: An always-on AI analyst that automates exploratory data analysis to detect emerging trends, diagnose root causes, and deliver timely, actionable insights. Creating the “WHY” behind changes in demand and other signals.
• Retail Chat: A conversational AI interface that lets CPG teams query their data in natural language – no SQL, no dashboards, just answers. Always on, always available.
Nick Dozier will serve as CEO of the combined company. Dozier brings a track record of building and scaling enterprise software businesses in the CPG and retail space, including Atlas Technology Group, which he founded and then exited in 2015 to a strategic partner. Rubicon Technology Partners remains the majority investor in the combined entity.
