CellPoint Digital, the leader in travel payments, announced the launch of One Source Orchestration (OSO), the only platform built exclusively for the airline and travel industry’s transition to Offer-Order-Settle-Deliver (OOSD) retailing.
From coordinating dynamic offers and inventory fulfillment to managing ancillary sales and multi-payer transactions, OSO provides the advanced and configurable payment capabilities travel merchants need to seize the revenue opportunity presented by OOSD models and enter new markets with fewer barriers. With OSO implemented, airlines and travel merchants can expect improvements ranging from 2% to 13% in payment flow-through, depending on operational complexity and market coverage.
How One Source Orchestration Handles the Complexities of Travel Payments
OSO is built to optimize the multi-party flows and challenges unique to travel, whether splitting transactions across multiple merchants or multiple shoppers, processing points-plus-cash bookings, or settling ancillary sales in different currencies. Its modular architecture supports these complex processes without adding operational overhead, giving travel merchants the speed and flexibility they need to adapt to new retail models while reducing friction at checkout, accelerating settlements, enhancing customer experiences, and improving profitability.
The OSO platform builds on CellPoint Digital‘s proven expertise in travel payments, processing 10,000 transactions per second, reinforcing its position as a trusted global partner for travel merchants. The cloud-native platform supports hundreds of payment methods, acquirers and fraud solutions, and features 99.999% uptime, providing maximum flexibility and reliability from booking to post-purchase.
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“We’re entering a once-in-a-generation transformation of the travel industry, and that demands a purpose-built payment solution for modern retailing,” said Kristian Gjerding, CEO of CellPoint Digital. “OSO was built from the ground up to support convenient, localized payment experiences for travelers, and to drive profitability, efficiency, and revenue for the merchants who serve them.”
OSO arrives as more airlines and travel merchants adopt modern retailing, placing CellPoint Digital in a unique position as the only travel-focused provider with a single, scalable orchestration platform spanning the entire payment supply chain. It delivers unmatched speed, intelligence, and control while supporting global expansion strategies and diverse payment ecosystems.
Positioning Payments for the Next Phase of Airline and Travel Retail
According to McKinsey, advanced retailing will add $45 billion in airline value by 2030. OSO is the infrastructure that makes that value tangible, powering dynamic pricing, personalized bundles, and next-generation revenue models while also eliminating operational bottlenecks. These capabilities enable travel merchants to capture more revenue from their retailing strategies.
Eliminating Revenue Loss through Payment Optimization
Airlines and travel merchants leave hundreds of millions of dollars on the table due to sub-optimal payment processes—foregone revenue that will only grow with the higher order values created by OOSD. OSO, which is designed for payment optimization in the OOSD framework, pays both front-end and back-end dividends for airlines and travel merchants, positioning them to capitalize on the industry’s transition to more dynamic packaging and bundling.
SOURCE: PRNewswire