Bluecore, the retail technology company that transforms casual shoppers into lifetime customers for the world’s largest retail brands, announced the launch of Bluecore Mobile™. The company that previously replaced blast messaging with 100% personalized communications on email, digital ads and ecommerce sites is now doing the same on mobile. For the first time ever, brands can activate their data to put the right messages and recommendations in front of every individual shopper through text.
“Shoppers have the same wants, needs and preferences, no matter where they engage with brands, but their experiences are often fragmented as they move from channel to channel”
Mobile devices are the bridge between digital and in-person interactions, but communicating with shoppers through mobile messaging is still a new frontier for most retail brands. While mobile traffic and engagement are increasing, conversions are lagging. This is due in part to the fact that shoppers have a low tolerance for irrelevant notifications from brands, especially when receiving them in this highly intimate—but potentially invasive—mobile context. Yet, brands and retailers are still sending mass (one-to-many) messages—an approach that is at odds with shoppers’ expectations that the brands they engage recommend products and offers specifically for them.
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Bluecore’s shopper-first approach to mobile marketing is an alternative to the growing number of point solutions that specialize in sending undifferentiated SMS/MMS messages to large customer lists. Also unlike existing solutions, Bluecore Mobile™ can leverage text messages only when the platform predicts mobile to be the channel most likely to engage or convert shoppers.
Bluecore Mobile™ is an extension of the company’s core retail AI model, which acts on live shopper and product signals (or activity) to deliver precision messages to shoppers, no matter where they are, in the moment they need them. With an unparalleled understanding of constantly shifting shopper behaviors and live product catalog data, Bluecore enables retailers to deliver the same types of personalized and predictive messages on mobile that shoppers receive in emails, on-site communications and digital ads (think: abandoned cart, back-in-stock, price drops, category affinity).
Bluecore Mobile™ drives retail growth by extending to mobile the consistent, personal experiences that shoppers are accustomed to receiving elsewhere on their journey:
Identify and acquire new shoppers.
Bluecore Mobile™ introduces a frictionless way to acquire people on mobile through its Tap-2-Join technology. Sign-up prompts appear on owned and third-party digital channels, including brands’ own websites—as well as ads and social media—for further list growth. Brands using Bluecore Mobile™ in early pilot saw a 50% lift in subscribers to their existing SMS audience lists.