Athleta, a Gap Inc. brand, announced it will introduce two outlet stores to its fleet this year, supporting its long-term growth goals.
“As part of our long-term strategic growth plan, Athleta is investing in new access points to reach new customers, deliver new value to customers who already know and love our brand, and expand our community of empowered women and girls”
Athleta’s new outlet stores will debut at Chicago Premium Outlets in Illinois this summer and Leesburg Premium Outlets in Virginia this fall, underscoring the brand’s commitment to open 30-40 new stores in its 2022 fiscal year.
Also Read: AgroFresh Expands Produce Freshness Solutions in California with the Approval of SmartFresh InBox
Each outlet store will feature a curated assortment of Athleta’s premium performance and lifestyle product, including most-loved styles like the Salutation Stash Tight, Momentum Seamless Tank and Conscious Crop. The remaining outlet store assortment will offer customers unique value on existing high-quality and on-trend Athleta styles.
“As part of our long-term strategic growth plan, Athleta is investing in new access points to reach new customers, deliver new value to customers who already know and love our brand, and expand our community of empowered women and girls,” said Mary Beth Laughton, president and chief executive officer of Athleta. “Our new outlet stores are intentionally designed to stand out from traditional outlet and clearance store models, helping drive new customer acquisition and increased brand awareness for Athleta.”
Athleta will officially open its first outlet location, featuring more than 3,100 sq. ft. of dedicated retail space, at the Chicago Premium Outlets this summer. Its second location, a more than 3,300 sq. ft. store at the Leesburg Premium Outlets, will open this fall.
Athleta’s new outlet stores mark a growth milestone for the brand’s store footprint, which is on track to grow by 30-40 new stores by the end of the 2022 fiscal year.