SP Industries (SP), a leading global manufacturer of scientific equipment, biological drug manufacturing solutions and precision labware and glassware, announced their recent partnership with CQL to introduce a unified brand experience, website architecture, and e-commerce offering to its partners and customers world wide. SP manufactures and distributes products through market leading equipment brands including Hull, i-Dositecno, Genevac, VirTis, Bel-Art and Wilmad-LabGlass.
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SP’s long-term engagement with CQL includes designing and developing a new content and e-commerce site, unifying SP’s brands to embody a “One SP” vision. It will provide a seamless user experience across all brand websites. Featuring new creative and responsive design, the SP website will showcase their entire product line in a multi-site approach, allowing users to navigate easily, and to be able to request a quote or place orders.
In addition to the new site user experience and creative design, CQL will architect and develop the new technical landscape, consolidating all SP’s brands onto the Workarea Platform (VTEX). This includes integrations to SP’s backend systems, including their Microsoft Dynamics 365 CRM, ERP, Avalara, and Authorize.net.
“Our new engagement with CQL is more than a replatform, it’s a full transformation of our brand and user experience. Not only are we unifying our brand vision across websites with a best-in-class digital journey for our customers, but we are also unifying our websites under a single platform for long-term management and growth for our brands,” said Chris Levoi, Director of Commercial Marketing at SP Industries.
The partnership between CQL and SP follows CQL’s full-service digital commerce approach, including, strategy & vision, user experience & design, front-end development & platform configuration, back-end integrations, and ongoing support and optimization for growth.
“CQL is excited to partner with SP Industries and have the opportunity to work with their innovative team of marketers and technical staff.