Eastman and Ceres Holographics are collaborating to introduce the world’s first holographic-enabled transparent display system for automotive windshields at the Consumer Electronics Show (CES) 2023 from Jan. 5–8, 2023, in Las Vegas.
The holographic windshield pairs with a small form-factor projector for a crisp, vivid display of information without the need to embed any active display or nanoparticle-based technology in the glass.
“The industry has long recognized the potential of holographic-enabled displays, but implementation attempts have been impractical, largely due to performance challenges associated with the lamination process through an auto-approved interlayer,” said Romain Delorme, Eastman head-up display market segment manager. “We are now able to show a successful lamination of the HoloFlekt® precision light-guiding film into a windshield we believe will accelerate the adoption of this safety- and convenience-enhancing solution.” The new technology enables a greatly expanded range of transparent information display applications for drivers, passengers and pedestrians without compromising safety or performance.
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“Holographic film-based solutions have been sought after for decades,” said Andy Travers, president of Ceres Holographics. “Our collaboration links critical supply chain partners to enable a commercially viable and high-quality transparent display solution that addresses the cost, size, performance and design needs of many applications and use cases in the dynamic mobility sector.”
Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables. As a globally inclusive and diverse company, Eastman employs approximately 14,000 people around the world and serves customers in more than 100 countries. The company had 2021 revenues of approximately $10.5 billion and is headquartered in Kingsport, Tennessee, USA.