Cosentino chooses Sprinklr to create a unified social media and marketing strategy

Cosentino is a global brand with 148 business units and 6,000 employees from 129 different countries. Delivering consistent, on-brand experiences across channels at this scale is an immense challenge. Cosentino will use Sprinklr Social , Sprinklr Insights and Sprinklr Marketing to streamline content creation, distribution and audience engagement across all digital channels.

Damián Granados-Lorca Soto, global vice president of marketing at Cosentino, states: “The challenge for our brand is to go from being leaders in kitchen countertops to being leaders in the surfaces market in a broader way and with greater diversification of applications. “Sprinklr’s unified platform offers the tools we need to achieve this transformation. We are confident that this partnership will allow us to effectively communicate the versatility and quality of our brand, while building strong relationships with industry professionals.”

“As a valued new customer, Cosentino demonstrates its commitment to adapt to changing market needs by investing in Sprinklr’s unified platform to manage and optimize social media and digital marketing,” said Michael Maas, Senior Vice President of European Sales at Sprinklr . . “We are eager to help Cosentino streamline its marketing processes and ensure consistency of brand messaging. Deep insights into audience behavior and the ability to effectively measure and adapt its strategies enable it to achieve the ultimate goal of reinforce its position as a leading provider of sustainable surfaces for architecture and design.”

As a leading company in creating unique environments and designs for residential and commercial spaces, Cosentino hopes to inspire people’s lives with meaningful design brands such as Silestone® or Dekton®. As a corporate entity, it is also a pioneer in promoting environmental and social responsibility, which supports its competitive advantage in the global surface market.

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With Sprinklr, Cosentino seeks to achieve its goal of reaching, engaging and listening to the architecture and design community with the following capabilities:

1. Advanced Social Media Listening and Engagement: Sprinklr Social will help Cosentino monitor and understand conversations within the architectural and designer community, allowing it to eliminate manual work and refine its messaging and product offerings based on real-time insights.
2. AI-powered performance analysis: Sprinklr Insights will reduce reporting time, measure the impact of Cosentino’s brand messages, and make it easier for the company to quickly make data-driven adjustments to its strategy.
3. Unified Content Management with Global Governance: Sprinklr Marketing will help Cosentino create and distribute engaging content with built-in auditing capabilities and AI-powered intelligent compliance , ensuring global governance.

We are excited to partner with Sprinklr and leverage their AI-powered Unified-CXM platform. It will help us effectively communicate the versatility and quality of our brand to architects, designers and consumers,” adds Jaime Valverde Cohén, global director of content, social media and retail marketing at Cosentino. “With Sprinklr, we can streamline content creation, obtain valuable information from the audience and measure the impact of our brand messages in real time. This partnership is an important step in achieving our mission of inspiring and transforming spaces around the world.”

SOURCE: BusinessWire