Rose Rocket, the AI-native transportation management platform (TMS), announced the acquisition of Centro, a Toronto-based company whose core IP transforms unstructured email into structured data that feeds directly into supply chain software systems. As part of the acquisition, Centro’s Co-founders, CTO Andrew Liu and CEO Jamyang Tenzin, are joining the Rose Rocket team, leading the integration of Centro’s IP with Rose Rocket’s AI-native TMS.
This marks Rose Rocket’s first acquisition and represents a significant leap forward in the company’s mission to bring practical, AI-centric Transportation Management Software to the logistics industry. Unlike generic AI tools, Centro’s technology brings deep contextual understanding-built from its experience in the manufacturing sector and expertise in training AI for exception management-making it uniquely capable of solving the complex workflows in freight.
“All software will fundamentally change in the next 5 years, and the TMS category will look completely different than it does today. With the coming 4th generation of TMS, the AI-Native TMS, on the horizon, vendors and transportation companies will have to adapt or be left behind.” Said Justin Sky, CEO and Co-Founder of Rose Rocket. “Rose Rocket is committing massive resources to be the best of the 3rd and 4th generations. With our acquisition of Centro and their AI-Native roots, it allows us to accelerate our transition by years.”
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As part of the acquisition, Rose Rocket has made significant strides in its email large language model (LLM) accuracy, enabling more reliable inbox-to-order workflows. This breakthrough is also why Rose Rocket is officially launching TED out of beta. TED is Rose Rocket’s AI-native email assistant that puts inboxes into autopilot, automatically turning shipment emails and attachments into booked orders while keeping the TMS up to date without manually entering data. By detecting changes in follow-up messages, TED suggests the right updates to ensure accuracy and keeps all related communications, such as delays, instructions, and documents, centralized with the corresponding load. With inbox-to-order creation, smart updates, and true visibility, TED transforms a typically manual and time-consuming task into a seamless, automated process that gives brokers, carriers, and shippers faster execution with fewer errors and a real-time snapshot of every load.
“TED completely changes the way we handle orders, we cut out hours of manual entry each week and eliminated costly errors,” said Morgan Hartz, owner of Blue Eagle Logistics, a leading trucking company focused on full-truckload operations in the US Northeast. “Having our inbox and TMS in sync means we can move faster and focus on customers instead of chasing data.”
Rose Rocket gains the ability to automatically monitor approvals, acknowledgments, and delivery statuses, while escalating issues with tailored follow-ups, and delivering real-time alerts on delays. Centro ensures businesses stay proactive and in control of their inventory. The same engine powers proactive exception management, triggering automated follow-ups and alerts when key milestones are missed, and keeps inbox and TMS records perfectly synchronized in real time. This allows brokers, carriers, and shippers to maintain complete shipment context, improve customer responsiveness, and bridge digital gaps with partners who operate outside the Rose Rocket platform.
“Our mission at Centro has always been to eliminate the chaos in the supply chain by bringing insights from where operations work truly happens; the inbox,” said Jamyang Tenzin, Centro CEO and Co-Founder. “By joining forces with Rose Rocket, we can bring that same super power to the transportation industry at scale. Together, we will eliminate manual bottlenecks, keep inboxes and Rose Rocket in sync, and give brokers, carriers, and shippers the visibility and automation they need to move freight faster and smarter.”
SOURCE: PRNewswire