Loftware, the global leader in modernizing Product Identification across the supply chain, announced the acquisition of BL.INK, a premier enterprise link management platform. BL.INK empowers brands with secure, scalable, and data-driven tools to elevate digital engagement and streamline customer interactions. This strategic acquisition supports Loftware’s ongoing mission to modernize product identification end-to-end while expanding its global leadership.
The integration of BL.INK into Loftware’s portfolio underscores its commitment to delivering a comprehensive SaaS-based solution—from new product development and supplier collaboration to manufacturing, inventory management, distribution, and consumer interaction. BL.INK’s cutting-edge technology enables connected packaging and real-time digital engagement, helping brands build consumer trust through product transparency and authentication.
With BL.INK, brands can easily create digital product passports (DPPs) and offer personalized experiences through connected packaging. These capabilities align with today’s growing demand for digital traceability and interactive packaging experiences.
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“Each part of the supply chain plays an essential role in ensuring products are produced, stored, and shipped with accuracy and consistency to meet consumer demand and standards. This acquisition builds on Loftware’s capabilities to support our customers’ journeys through the entire supply chain,” said Loftware President & CEO, Jim Bureau. “Link management, dynamic QR codes that don’t expire, and no-code DPPs are critical especially in industries where products, packaging, and digital content are increasingly interconnected. Adding BL.INK’s robust solutions to our portfolio enables us to support global brands in building seamless, trusted data-driven connections between people and information.”
BL.INK offers a powerful suite of tools that allows global enterprises to create and manage shortened URLs and QR codes using structured data, improving campaign tracking and performance analytics in real time. Its no-code digital product passport platform enables the rapid creation of millions of product-specific microsites by integrating with existing data sources—providing consumers with instant access to product details, certifications, and usage information.
Built to integrate seamlessly with existing workflows, BL.INK’s platform supports multi-user environments, offers granular role-based access, and meets the highest security and compliance standards—making it ideal for industries with strict regulatory requirements.