Loadsmart, a next-generation logistics solutions provider, announced that Geoff Kelley has joined the company as Chief Operating Officer, bringing more than two decades of experience leading and scaling freight brokerages. He’ll oversee Loadsmart’s brokerage, 4PL, and managed transportation services.
Kelley most recently served as President of Nolan Transportation Group (NTG) and Transportation Insight (TI), where he helped lead the company through a period of aggressive growth and tech transformation-more than doubling the business in less than 3 years. Before that, he held leadership roles at Coyote Logistics, where he also succeeded in helping grow the business twofold. Prior to being assigned to Coyote, Kelley spent 15 years at UPS in various roles from Small Package, M&A, and Freight Forwarding CFOA.
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“Loadsmart is already a top brokerage,” said Kelley. “What sets it apart is the combination of strong talent, smart logistics technology, and a willingness to rethink what freight partnerships can look like. I’m excited to build on that momentum.”
Kelley’s arrival underscores Loadsmart’s continued investment in operational leadership and scaled customer execution.
“Geoff has done this before-at scale,” said Felipe Capella, Loadsmart Co-Founder and CEO. “His leadership is a clear signal to the market: Loadsmart is serious about brokerage, serious about managed transportation, and pushing for aggressive growth.”
SOURCE: GlobeNewswire