Highway, the leading provider of Carrier Identity solutions, announced a strategic partnership with Qued, a freight appointment automation platform built to bring trust and verification to scheduling workflows. Together, the two companies are introducing a new industry standard that ensures the individual creating or managing a freight appointment is verified and authenticated-eliminating uncertainty around who is actually behind each booking.
This collaboration tackles one of the freight and logistics industry’s most persistent and costly challenges: fraud driven by disconnected systems, manual processes and unchecked trust. By combining Highway’s carrier identity, compliance and verification infrastructure with Qued’s automated freight appointment technology, brokers and third-party logistics providers gain greater assurance that the carrier is legitimate, the load is valid and the appointment itself is authentic.
“Fraud doesn’t start at the dock, it starts when identity and compliance aren’t verified upstream,” said Michael Caney, Chief Commercial Officer at Highway. “Carrier compliance is the foundation. By partnering with Qued, we’re extending trusted identity beyond booking and into appointments, eliminating another gap that bad actors have historically exploited.”
Qued enables fully automated freight appointments while validating and authenticating each booking, allowing warehouses, brokers and carriers to schedule verified appointments at any time. When integrated with Highway’s Carrier Identity® platform, customers benefit from a more secure and streamlined freight execution workflow-from load booking through pickup and final delivery.
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“At Qued, trust is the product,” said Prasad Gollapalli, CEO of Qued. “Highway shares our belief that real efficiency only exists when identity is verified at every step. This partnership ensures that appointments aren’t just fast, they’re authenticated, eliminating fake loads and reducing operational drag for everyone involved.”
How the Highway–Qued partnership works
As part of the integration, Qued securely shares verified appointment data with Highway for joint customers. When a shipment includes a Qued-confirmed pickup or delivery appointment, that verification is displayed directly inside the Highway platform-initially for key stops, with plans to expand coverage across all stops on an order.
This added visibility creates a new layer of confidence for operations teams during both booking and execution, helping organizations detect risk earlier and avoid downstream disruptions.
Beyond the immediate operational gains, the partnership reflects a broader evolution in freight technology-one in which connected platforms and verified digital identity replace fragmented tools and manual checks. Together, Highway and Qued are helping move the industry toward systemic transparency and scalable efficiency, rather than incremental process improvements.
