Freight Technologies, Inc. has announced a significant advancement in its transition toward a software-first, AI-native business model by exploring strategic alternatives, including a potential sale, for its online brokerage operations. This move allows the company to concentrate its capital and talent on its maturing SaaS platforms, such as Fleet Rocket, Zayren Pro, and Fr8Radar, which target the high-growth USMCA cross-border trade corridor. “When we announced our strategic pivot in early 2025, we made a commitment to all our stakeholders that Fr8Tech would become a software-first logistics company,” said Javier Selgas, Chief Executive Officer of Freight Technologies.
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“Every milestone since then has been a step in that direction: Fleet Rocket in production, Zayren and Zayren Pro commercially deployed, our AI platform delivering improved domestic booking efficiency, and our operations running at scale with significantly reduced headcount of the prior year. Evaluating strategic alternatives for our brokerage business is the logical next step in that journey. It reflects our conviction that the highest-value path forward is one where our capital, our talent, and our technology are fully concentrated on software.” By shedding manual brokerage functions, Fr8Tech aims to scale its autonomous, intelligence-led platform and capture the massive nearshoring opportunity along the U.S.–Mexico border.
