As nearly 9 in 10 companies report changes to their supply chains, many stakeholders across North America are watching border crossings and port traffic for signs of trade disruption. Altitude by Geotab’s Tariff Trend Tracker offers daily and weekly data insights into U.S.-Canada commercial freight traffic amid ongoing tariff discussions.
The recently launched Tariff Trend Tracker uses anonymized data from one of the industries largest connected vehicle datasets to provide an aggregate view of commercial vehicle movement across major bridge crossings (Ambassador Bridge, Blue Water Bridge, Montreal to New York, Peace Bridge, and Vancouver) and key ports (Los Angeles and Long Beach; Oakland; Seattle and Vancouver). Updated with key insights on a weekly basis, the Tariff Trend Tracker highlights cross-border transportation volumes, offering a unique, data-driven perspective on the impact of tariffs and other variables.
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Altitude’s analysis of major border crossings throughout late 2024 and early 2025 shows that while widespread discussion about tariffs raised concerns, actual commercial vehicle volumes showed some localized shifts, indicating minor variations rather than considerable fluctuations across different border crossings and port locations. This highlights the complexity of isolating tariff effects from other variables, such as infrastructure projects like the Blue Water Bridge construction or toll adjustments like on the Ambassador Bridge and underscores the need for nuanced, data-driven analysis.
Nate Veeh, AVP of Market Development at Altitude by Geotab, emphasized, “Businesses are feeling the pressure from policy shifts and headlines but when you look at the data, we are seeing a more nuanced story. Our tracker tool channels contextualized insights from Altitude, allowing us to keep our finger on the pulse of all cross-border freight and commercial fleet activity. It allows stakeholders to move beyond speculation and make informed decisions based on real-world evidence.”
SOURCE: PRNewswire