Telesign, the leading provider of customer identity and engagement solutions, unveiled a new brand identity reflecting the company’s corporate transformation and redefined business strategy. Telesign’s holistic, mission-driven rebrand gives new meaning to every aspect of its identity, from the way the company speaks to customers, to its visual palette, its intentional movement, and its continuous trust story.
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At its core, the new brand represents a commitment to continuous trust and Telesign’s ongoing role of connecting, protecting, and defending enterprises and their consumers. The rebrand underscores Telesign’s mission of developing solutions that make it easier for its customers to create trusted experiences, while enabling everyone to feel safe and secure in the digital world.
“Our rebranding marks a new Telesign both internally and externally, while positioning us as the foremost thought leader in trust,” said Kristi Melani, Chief Marketing Officer at Telesign. “To make continuous trust a reality, we need to live, breathe and innovate in the trust space. We created a brand—and a brand story—that is ownable and that our employees can naturally advocate for due to the good we’re doing in the digital world.”
Led by Telesign’s internal brand and marketing teams, the rebrand reflects Telesign’s core values of trust, innovation and global expansion, along with a clear strategy of empowering companies to transact, communicate and engage with their consumers free of fear in today’s digital economy.