Monday, December 23, 2024

Social Impact Organizations Around the World Leverage Blackbaud CRM™ to Effectively Manage Fundraising Operations

Blackbaud, the leading provider of software for powering social impact, shared ways that this robust fundraising product, Blackbaud CRM, is helping large nonprofits and higher education institutions address complex fundraising challenges. With recent investments and customer feedback, Blackbaud has further tailored the product to the unique needs of social impact organizations.

The comprehensive customer relationship management software unifies fundraising programs into one powerful solution that helps organizations raise more money and achieve their missions more effectively. Open, industry-standard REST APIs make it easy to tailor Blackbaud CRM to a team’s specific needs and offer more flexibility to adapt as the business grows.

Recent and ongoing innovation for Blackbaud CRM includes:

  • Blackbaud CRM Cloud Portal: This portal allows customers hosted by Blackbaud Cloud Operations to take control over key tasks including uploading customizations, deploying service packs and refreshing environments.  Being able to run these tasks on demand or schedule them to run later can reduce the time required to accomplish these tasks from hours or even days to minutes.

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  • SKY APIs® for Blackbaud CRM: Hosted and on-premises customers can now use these open, industry-standard REST application programming interfaces (APIs) to develop robust integrations and seamlessly connect to partner apps built with SKY API.
  • Online Giving for Blackbaud CRM: Customers will soon be able to use Blackbaud’s modern donation forms to build online giving experiences and raise more money with intelligent suggested gift amounts.
  • Comprehensive Encryption of Sensitive Data: Through full database transparent data encryption (TDE), Blackbaud CRM will help organizations meet their compliance requirements.

Blackbaud CRM empowers enterprise-scale nonprofits, higher education and healthcare organizations globally to realize measurable results and to generate more dollars at a faster rate to propel their mission forward,” said Sudip Datta, chief product officer, Blackbaud. “These innovations support our vision of connecting our systems of record with our systems of engagement, intelligence and productivity, and also drive further growth in our tech partner ecosystem. The result is more flexibility and better results for our customers with complex fundraising challenges, while maintaining their compliance posture.”

“From the initial tender process, through discovery, configuration, deployment and post go-live support, Blackbaud have demonstrated themselves to be the perfect partner to deliver not only Blackbaud CRM, but to contribute to our wider CRM Change Programme ambitions as well,” said Paul Watkins, Projects Delivery Manager at YHA (England & Wales). “This is just the beginning of an anticipated long-standing relationship. We are excited to draw on Blackbaud’s wealth of experience in the not-for-profit sector, best practices guidance, and CRM configuration evolution to ensure we are working as efficiently as possible to gain maximum benefit from our supporter data for years to come.”

SOURCE : PRNewswire

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