Quotient, the leading digital media and promotions technology company, announced it is powering the new media platform for AutoZone (NYSE: AZO), the leading retailer and a distributor of automotive replacement parts and accessories in the Americas and the first automotive aftermarket retailer and distributor to join Quotient’s retail network. The AutoZone Media Network offers measurable omnichannel capabilities within a premier media technology platform.
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“We are thrilled to be powering the AutoZone Media Network to drive incremental traffic and sales to its online and brick-and-mortar stores,” said Steven Boal, CEO and Founder at Quotient. “The results we have seen in our pilot program are impressive for both AutoZone and their brand partners, paving the way for what we feel will be an industry-leading platform at a time when advertisers need their media strategies to be more impactful and influence savvier digital consumers.”
“The AutoZone Media Network will drive targeted and personalized first-party data campaigns leveraging both loyalty and several million CRM customer profiles,” said Al Saltiel, Senior Vice President, Marketing and eCommerce, Customer Satisfaction, at AutoZone. “The platform will allow our merchandising vendor partners the ability to build campaigns with a range of media tactics including offsite display, digital out-of-home, onsite display and sponsored search.”
“AutoZone is excited to collaborate with our vendor partners to drive sales of high-quality parts and products,” said Seong Ohm, Senior Vice President, Merchandising, Customer Satisfaction, at AutoZone. “The AutoZone Media Network will provide campaign measurement that will allow our vendor partners to understand the impact of media on their brand, category, and most importantly incremental sales.”
Quotient partners with leading advertisers and retailers, including Clorox, Procter & Gamble, General Mills, Unilever, CVS, Dollar General and Peapod Digital Labs, a company of Ahold Delhaize USA. Quotient is headquartered in Salt Lake City, UT and has offices in California, Cincinnati, New York, Bangalore, Paris, London and Tel Aviv