Opera, the company behind the popular, eponymous multi-platform web browser, has become the first browser to enable emoji-only based web addresses, to bring a new level of creativity to the internet.
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For the first time in the history of the internet, users will be able to navigate the web by entering solely a string of emojis into the URL bar instead of letters and words.
“The partnership marks a major paradigm shift in the way the internet works,” says Jorgen Arnesen, EVP Mobile at Opera. “It’s been almost 30 years since the world wide web launched to the public, and there hasn’t been much innovation in the weblink space: people still include .com in their URLs. Through the integration with Yat, Opera users are able to ditch .com or even words in their links and use only emojis to be directed to websites. It’s new, it’s easier and more fun”
The emojification of Opera is possible through a partnership with Yat, the company that allows you to own personalized strings of emojis. The emoji-centric integration makes it easier for anyone on the internet to find and be directed to Yat pages, which are unique domains that are generated when a Yat is created from a personalized string of emojis.
Users can customize their Yat page or redirect it to anywhere else on the web. Artists from the music world were among the first to invest in and use their Yats. For example, Lil Wayne’s Yat page directs users to his record label, and Steve Aoki’s takes you to his website. G-Eazy, Kesha ,Young Money, 3LAU and Disclosure use them too.
With over 90% of the 4.6 billion internet users around the globe using emojis to express themselves, Opera’s integration of Yats unlocks a new easy way for people to be present on the Web. The integration is equally about functionality as it is expression. Instead of typing in numerous alphanumeric characters into a URL, Opera users get the ability to express themselves on the web.
“Whether you’re an artist, musician, creator, business owner, or just want to increase your following, this integration is invaluable, making it easier for you to connect and share content with your community through your unique string of Yat emojis,” said Naveen Jain, co-founder, and CEO of Yat. “This integration is a testament to Opera’s continued innovation in the web browser space. We are thrilled to be partnering with them to make URLs more user-friendly and expressive while giving yat creators more visibility on the web.”