WeTransfer, a leading provider of creative productivity tools, is coming to this year’s SXSW Conference and Festivals as the Advertising and Brand Experience sponsor. After two long years of virtual-only events, the WeTransfer team is ready to share fresh ideas, award-winning films, and, most importantly, great food and drinks in real life, in Austin. As an international champion of creativity, it’s only natural that WeTransfer has a major presence at SXSW, one of the world’s best environments for the creative community to encounter cutting-edge ideas, discover new interests, and network. The company is proud to sponsor the Advertising and Brand Experience Track for the first time to empower brands to connect with their audiences in ways that are authentic and inspiring.
Also Read: Terminus Launches New Certification to Improve ABM Maturity
There are a few ways to get your WeTransfer fill during the event:
WeTransfer understands how important caffeine is to creativity. SXSW-goers will find both at the WeTransfer Lounge. Stationed across from the Advertising and Brand Experience stage at the JW Marriott, WeTransfer will be serving delicious coffee by Jonny Bean and showing award-winning films and art commissioned by our editorial arm, WePresent.
While folks (and their phones) recharge, they can catch the Oscar-nominated short film The Long Goodbye by Riz Ahmed, I Love You I Hate You by Little Simz, and Blackalachia by Moses Sumney, along with featured work by Marina Abramovic, Isamaya Ffrench, and Willie Nelson.
Creatives behind WeTransfer’s brand are slated to join some can’t-miss panels in the Advertising and Brand Experience and Music track.
Catch Julia Shapiro, WeTransfer VP Marketing, and Tiffany Yu, WeTransfer Head of Music, on Cut the Branding Bull – Weird, Wonderful, Wild Wins. This conversation will inspire brands to quit playing it safe creatively, lean into their inner weird and create consumer relationships built on empathy, values and humor that’s actually funny. Come hang with WeTransfer and Meow Wolf to learn how to maximize your brand personality and find unconventional ways to bring in new audiences.
If you need more Tiffany Yu in your life, find her again on Beyond Music: Building a Multi-Hyphenate Career. There, she’ll join AWAL and Zolita in a conversation all about musicians that want to do more than music. Anyone with multi-hyphenate aspirations–looking at you future singer-songwriter-activist-entrepreneurs–or anyone who just doesn’t want to be pigeonholed should check this session out. Walk away with an understanding of how to build a career that intersects with all kinds of creative passions and how to connect the dots between different audiences to develop one cohesive artist brand.