Valnet Inc. has successfully completed the acquisition of How-To Geek, a leading online technology publication platform based out of the US. How-To Geek is a crown jewel asset and is an acquisition that perfectly matches the Valnet playbook and portfolio of brands.
How-To Geek’s extensive technology reviews, news, and buyer guides have been featured in notable publications, including the New York Times, BBC, and TechCrunch. With this acquisition, Valnet further establishes a reputable and reliable presence with the online technology community. Valnet will continue to operate and invest in How-To Geek’s Virginia office space. Equipped with an in-house team of editorial staff and hands-on reviewers, Valnet will be able to deliver high quality product content at not only the brand level, but across the entire Valnet publishing portfolio.
How-To Geek CEO and Founder Lowell Heddings, remarked: “The success of How-To Geek over the years was due to our relentless pursuit of quality at the expense of quantity, and while we had plenty of competitive offers, we specifically chose Valnet because not only are they willing to invest in growth but they have a proven track record of completing successful acquisitions and taking sites to the next level. I feel confident that Valnet is the best home, not just for our brands, but is also a place that offers growth potential for our team. With the full backing of Valnet’s capabilities, How-To Geek can scale in ways that were never possible on our own.”
Hassan Youssef, CEO at Valnet said: “HowToGeek website was built with an incredible level of “tlc” over the years by Lowell & his team. HTG has been averaging a steady daily readership of over 1 million strong over the last several years and still today, the site gets 60% of its traffic from desktop users which is simply unheard of these days, even in that general tech vertical! We are honored to carry on How-To Geek’s vision, apply our playbook and supercharge this beautiful brand to become the greatest of its kind. We feel greatly privileged to have the luxury of bringing such a wonderful asset home.”
SOURCE: BusinessWire