App Science™, a Sabio Holdings Inc. company announced it has entered into a multi-year contract with Pivot Marketing Group to support clients including Toyota Motor North America.
This new multi-year commitment builds upon over a year of collaborative projects, where App Science’s cross-platform analytics solution has played a crucial role in elevating Pivot’s marketing capabilities, surpassing traditional audience measurement firms, by providing granular insights into human behaviors and interests.
To address Pivot’s need for deeper insights into diverse audiences and their unique behaviors, App Science provides data analytics utilizing its proprietary 55MM validated household graph, encompassing 280MM mobile devices and 110MM CTV households. App Science has built AI and machine learning algorithms since 2016 to measure and provide deeper audience insights. This unique dataset positions App Science to bridge gaps compared to conventional measurement providers.
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“Prioritizing strategic collaborations that elevate diverse audience insights are paramount at App Science, and our deepening relationship with Pivot enhances our ability to improve in-market customer reach and data validation beyond what traditional measurement firms can offer,” said Helen Lum, Executive Vice President at App Science. “In an era of tightening privacy regulations requiring reliance on a more contextual approach to insights, we are furthering our partners’ marketing effectiveness to reach key audiences with our AI driven analytics in this evolving diverse marketplace.”
App Science’s real-time platform has helped Pivot become more interoperable, providing an agnostic solution to view and measure their partners and platforms in a single location.
The partnership also provides mutual benefits, with Pivot contributing valuable feedback to App Science’s analytics platform. This iterative process ensures both companies leverage insights to enhance efficiencies across all audiences for optimization and their strategic media plans.
“App Science‘s reporting dashboard bridges the gap in our current measurement limitations to support audience verification at more than just the age and gender level,” said Matthew Carter-Reel, Director at Pivot. “For a multicultural ad agency with a focus on the Asian American market, App Science’s diverse level of insights have been helpful in validating our Asian American targeting strategy and informing future media partner selection, empowering us to more effectively reach Asian American audiences.”
SOURCE: PRNewswire